Growing Businesses Organically For More Than
25 YEARS
About Us
Originally founded in San Francisco, now headquartered in Sarasota, we have been providing management consulting services to branded consumer product manufacturers, service providers, and retailers since 1994.
Richard McCaffery
President
Our core competency is the creation of business growth. Throughout our individual and collective careers, we have led teams of executives to achieve organic growth for their companies. It is the principal reason clients hire us today.
Innovation
Our preferred path to business growth is to create sustainable competitive advantage through innovation. We believe in certain proven principles of innovation and apply them within client companies.
Collaboration
Our best results, over hundreds of assignments, have been achieved through collaboration with our client management teams. When we work together, ideas are stronger, new concepts are more easily understood and adapted, and subsequent business execution is more efficient.
Sales & Marketing Organization
Market changes are forcing our clients to re-evaluate their marketing and sales organizations to achieve maximum financial efficiency and consistent growth. Our organization work is rigorously performance metric based and aligned with current market requirements.
Brand Development
We help clients increase the economic value of their brands through needs/benefit analysis, competitive evaluation, distribution requirements, package design and retail presentation.
Market Research
We have never seen a time where market research has a larger role to play in understanding the profound changes in purchase behavior surrounding our clients. Research has been a cornerstone of our work for twenty seven years and continues to be a core capability today.
Retail Channel Strategy
We help clients deploy retail analytics and strategies to position their brands in the rapidly changing distribution channels preferred by today’s customers.
E-Commerce
Through performance analysis and user research, we help clients develop their
e-commerce platform.
Financial Performance
By assessing key metrics and developing an industry benchmark analysis, McCaffery & Company quickly pinpoints opportunities to create sustainable profitability.