CEO’s and Private Equity managers in the G-7 countries as well as Korea and Taiwan have turned to McCaffery & Company to answer their toughest growth challenges, often in a time of ownership transition, crisis, or market-driven corrections. Our process follows a path proven to deliver the value expected at these critical times in four carefully constructed steps.
Market Segmentation & Trend Analysis
Our thought process begins with a thorough understanding of the current market, its important trends, the opportunities for broad-based or niche growth, and the key competitors that could influence success or failure.
- Fact-based
- Cross-Checked
- Validated
Market Dynamics
Our second order of business is to lay out the needs, wants and functional attributes of the purchase decision: consumer, distributor, buyer and influencer. Within that framework, we seek to identify the most efficient sales and distribution process for each market segment.
- Primary consumer research
- Trade research to include the perception of our client and their product
- Competitive benchmarking
Client Positioning
Our sights then turn internally for an understanding of our client’s operational strengths, limitations, and historic position in the market. We also thoroughly explore the composition of revenue, gross margin, customer, demographics, sales, and SKU performance.
Strategic Options
Working collaboratively with client management teams, we construct the optimal match between market opportunity and client strengths, including risk profile, capital access, and time frames. Some options may be highly innovative or game changing. Others may follow fast on current trends, and still others may represent increased focus on known strengths. These growth options are then sized and prioritized for final selection by senior management.
Our Services
Sales & Marketing Organization/Structure
- Organizational Structure
- Compensation
- Incentives
- Territory Assignment
- Account Strategy
Japan, Germany, France, England, Canada, U.S., Korea, Taiwan
Brand Development
- Naming
- Positioning
- Product Design
- Package Design
- Consumer Testing
- Distribution Strategy
- Business Plans
- Organization Planning
- Advertising Strategy
- Sales Promotion Strategy
- Market Test Programs
- Product/Line Launch Programs
Consumer & Trade Research
- Segmentation Studies
- Attitude & Usage Studies
- Shopping Behavior
- Brand Awareness
- Buyer Interviews
- Retail Competitive Performance
Retail Strategy
- Private Label Branding
- Concept Development
- Market Optimization
- Distribution Strategy
- Customer Database Optimization
- Direct Marketing Programs
- Customer Continuity Programs
E-Commerce
- Concept Development
- Merchandising Strategy
- Sourcing Strategy
- Merchandising Procurement
- Inventory Management & Control Systems
- Customer-friendly Web Interface Strategy
- Creative Direction (Web design, photography)
Financial Performance
- Business Plans
- Pricing Modules
- Performance Models
- Profitability Models
- Margin Analysis
- Break-even Analysis
- Capital Requirements
- ROI Analysis
Learn about how McCaffery & Company can help you with your business needs
We get close to our clients. We learn their business. We develop precisely tailored, custom strategies that serve them best. Our clients are our partners. They have a stake in our solutions and we have a stake in their success.