Richard McCaffery is President of McCaffery & Company, International Management Consultants. The company was founded in 1994 and is based in Sarasota, Florida.
Prior to forming McCaffery & Company, Mr. McCaffery was Executive Vice President of Marketing for DFS Group, Ltd., the world’s largest duty-free retailer. His marketing responsibilities included strategic planning, sales management, new product development, market research, sales promotion, packaging design, and trade industry relations. In addition to these responsibilities, he managed a budget of $180,000,000 and a staff of 125 people in Italy, Japan, Korea, Taiwan and the United States.
Before his four years with DFS, Mr. McCaffery was a Senior Partner with Marketing Corporation of America where he established and managed the firm’s retail and textile consulting practice. At Marketing Corporation of America, Mr. McCaffery was instrumental in developing brands such as Deneuve fragrance, Hanes Her Way intimate apparel, and Saks Fifth Avenue’s private store brands Real Clothes and The Works.
Mr. McCaffery’s industry experience also includes positions with American Express Travel Division as Senior Vice President of Marketing, North America; The Limited Stores as Vice President of Marketing; and Avon Products as Director of Advertising.
Mr. McCaffery received an AB degree in Government from Harvard University.
