Susanna Valerius is a Managing Director at McCaffery & Company. She has over 25 years of experience in business strategy and planning, most recently in marketing.
She has expertise in developing and implementing strategic initiatives that support top and bottom line growth across multiple marketing channels. She is skilled in collaborative thought leadership, combining sales, marketing and business development knowledge to deliver growth in highly competitive markets. She is adept at leading projects from inception to completion, collaborating with business partners to translate opportunities into profitable solutions that drive company growth.
Susanna has had responsibility for strategies to drive growth on brands like Papyrus, Recycled Greetings, Gatorade, Tropicana, Quaker Oats, Aunt Jemima, and Snapple. She has worked on projects with mass merchants (Target, Walmart), grocery (national accounts), home improvement (Lowe’s, Home Depot), restaurants (Dunkin Donuts, KFC), and other channels (Military, K-12 education, colleges and universities). She also has a proven track record of growing key accounts, securing high-dollar sales, achieving consistent growth and exceeding sales targets.
Susanna graduated from Michigan State University with a B.A. in Marketing and has an MBA from the University of Chicago – Booth School of Business.
